The message was clear and consistent from DisplayNote Technologies. Create a user-centred website that was empathetic to users needs, was mindful of the businesses objectives and goals, and presented that in the best possible way. In order to support this ethos, we used tools such as UXPin, Invision and Photostop.
Through iterative prototyping, we were able to test designs on users and get feedback that was imperative in aiding our process. We were able to justify important design decisions, as we had data to suggest how users would behave.
Further to championing good User Experience practices - I've recommended that user patterns continue to be monitored through Google Analytics and HotJar after launch. This will ensure that most, if not all, of the website is there to serve the user as best as possible.